From a September InterConnections feature story, now online at UUA.org:
Excellence in Ministry is the theme for the fifth Association Sunday, which gets under way October 2. Funds collected this year will be used to support Unitarian Universalis ministries in a variety of ways, including providing scholarships and continuing education grants for UU religious professionals and conducting a comprehensive assessment of UU ministries.
Association Sunday is an annual fundraising campaign of the Unitarian Universalist Association to promote growth and to reaffirm our connections as an Association of congregations. Congregations are invited to set aside a Sunday to focus on their connections to one another and to the Unitarian Universalist Association. They are also asked to take a collection to support special UUA projects.
Funds raised by Association Sunday in previous years were used, in part, to fund scholarships for UU ministerial students. Gretchen Haley received a $17,000 scholarship in 2010 through Association Sunday.